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Optimizing SEO

The Career Author Podcast: Episode 97 – Optimizing SEO with Dianna Gunn

Optimizing SEO can sound intimidating and most authors don’t want to think about it. And yet, if you have a website or blog and want readers to find you, it’s becoming increasingly important. But what if you’re not technical or can’t figure out what to do next? What if you don’t know what SEO stands[…]

Pay-Per-Click Advertising

The Career Author Podcast: Episode 96 – Pay-Per-Click Advertising

Pay-Per-Click advertising can bring in a great return on investment or it can be a bottomless pit of frustration. It’s difficult to know if you should be running paid ads, how much you should be spending, and what kind of results to expect. There’s a ton of information online about paid ads. And that too,[…]

Dedicated Thinking Time

The Career Author Podcast: Episode 95 – Dedicated Thinking Time

Dedicated thinking time can be some of the most important minutes in a career author’s day. Without the ability to create space for big ideas to grow and take shape, we’re left with an unending to-do list, chasing completion of an endless set of meaningless tasks. While it’s important to meet deadlines and attend to[…]

Things to Know When Self-Publishing a Book

The Career Author Podcast: Episode 94 – Things to Know When Self-Publishing a Book

Things to know when self-publishing a book can be overwhelming. Zach and J. share some surprising and important pieces of advice for those who want to be independent creators. There are horror stories out there. And not the fun kind we like to read during the month of October. If you don’t understand how business[…]

Travel Ignites Creativity

The Career Author Podcast: Episode 93 – Travel Ignites Creativity

Travel ignites creativity, can broaden your perspective, and make your writing rich. Whether you’re traveling around your town or across the globe, the people and experiences you encounter will make you a more tolerant person and a better storyteller. Zach discusses how Seattle feels different than his hometown of Nashville and the ways he experienced[…]