The Career Author Podcast: Episode 65 – The Pyramid for Products and Services

The pyramid for products and services

Maslow’s Hierarchy can be used in so many ways, and in this episode, J. and Zach look at a Bain study from the Harvard Business Review and discuss how it can apply to independent authors. You will discover the pyramid for products and services and more:

  • Zach’s latest experiment with dictation using the Dragon Anywhere subscription service
  • Some exciting things happening over on the Patreon
  • An easy way to sneak more vegetables into your diet
  • How the Harvard Business Review adapted Maslow’s Hierarchy to create the pyramid for products and services + how you can use this model to plan your author business
  • The power of structured listening and knowing your audience
  • Why you need to expand on your books to create new income streams and develop stronger relationships with your readers
  • The difference between prototypes and products
  • Why quality is important for everything you create, regardless of how small it is
  • How to test new products before you release them

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

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4 thoughts on “The Career Author Podcast: Episode 65 – The Pyramid for Products and Services

  • Hi guys. Great way today J. Not sure if they’ve made it across to our shores yet but I’ll look them up in our local supermarket. I used to do my own juicing with fruits. Lovely but not too healthy due to the high sugar content. I love Maslow, but talking to customers… 😱 I became an author so I don’t have to talk to customers. I need to lie down for a bit. I feel better now. 🙂 I can handle the K-Lytics route or data capturing from reviews. I’ll check out the study.
    There is another way Maslow can be used by authors. Use the original pyramid as a way to determine how much your POV is being threatened by conflict. So if their self-actualization is being threatened, so what? Who cares? But if their personal safety, their food and water source or their shelter is being threatened, now we’ve got conflict.
    I love the business tips so great show today.

  • Very nicely done on the application of the pyramid to authors! 🙂 Although I do have to side with Zach on last week’s Pixar/Disney shoe…🙂. Reminded me a lot of the process of design thinking…

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