Lean Launch vs. Fat Launch is a tactic that every author should consider before publishing a title. Overesourcing a launch, using ads, taking advantage of a series can all be optimized to maximize exposure on the sales platforms. On the other hand, lean launch is a single release designed to test a market or demand without committing long-term.
There is no right way to launch and Fat isn’t better than Lean or vice versa. It’s all about deciding what’s best given what you want to accomplish.
The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.
In this episode, you’ll discover:
- The difference between Fat and Lean launches
- The advantages of each
- Examples of each
- Why projects fail when the launch approach isn’t intentional
Also, discover a cool health tip courtesy of Dr. Gundry on the James Altucher Show.
Send us your ways and hacks – https://thecareerauthor.com/waysandhacks/
Leave us a comment: Do you plan to lean launch or fat launch your next project? Why?
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Dr. Steven Gundry on the James Altucher Show – https://jamesaltucher.com/podcast/508-dr-steven-gundry/
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