Nailing Your Amazon Book Page
Being a Career Author in 2020 requires more than simply writing words and finishing books. You’re running a business. And there’s perhaps no place that demonstrates that more than your book’s Amazon page. This is where readers will likely come to buy your book, and if you want to convert sales, it’s important to know how to maximize the space Amazon has given us and to make your page as professional as possible.
The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.
In this episode, you’ll discover:
- Why a professional book cover is crucial
- What makes up a good book title
- How to craft a reader-hooking product description
- How readers shop on Amazon
- Why keywords are the most important part of your book’s metadata
- When it’s time to make changes to your book’s Amazon page
Also, Zach explains why it’s okay, and often necessary, to slow down and hit pause in the wake of tragedy.
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Leave us a comment: When shopping for books online, what most often leads you to click the ‘buy’ button?
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