You’ve heard all the advice on how to build a mailing list, but what do you do once you’ve got a reader’s email? On this week’s episode, J. and Zach talk about mailing lists for authors and more:
- The impressive success of one author’s sleazy tactics to gain Amazon reviews
- Book stuffing and other Kindle Unlimited scams
- What the success of these scams might mean for the future of KU’s pageread payment system
- Changing up the format of The Career Author Podcast
- The importance of nurturing reader relationships with mailing lists for authors
- How often you should send newsletters to readers
- How to set reader expectations for your mailing list
- Why you might actually want someone to unsubscribe
- The basic tenets J. follows for his newsletters
- The various types of content you can send in your newsletters between new releases
- Giveaway ideas
- How to encourage further interaction with your readers + the power of reader surveys
The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.
Special thanks to our newest Patrons: Malcolm Coon and Jim Heskett
Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor
News Links:
Scammer of the Week
https://medium.com/legendary-women/a-couple-new-issues-in-the-indie-book-community-f2cdfc5e830
https://the-digital-reader.com/2018/06/02/amazon-changes-kdp-rules-on-bonus-content/
https://kdp.amazon.com/en_US/help/topic/G202018960
Links:
Sell More Book Show Summit 2019 – http://www.sellmorebooksshow.com/summit
Night of the Writing Dead – http://www.nightofthewritingdead.com Authors on a Train – http://www.authorsonatrain.com