How effective is BookBub in 2019? Do Facebook ads still work? What about Amazon ads? On this episode, Zach and J. talk about their experience with different paid advertising avenues for books. You will discover the state of paid advertising in 2019 and more:
- The power of ad stacking + why consistent sales are better for your Amazon ranking than sales spikes
- Why authors should focus on AMS ads instead of Facebook ads
- Some of the challenges involved in running successful AMS ads
- Why you need to treat Amazon like a search engine instead of a store
- Some of the guys’ personal experiences with Amazon ads
- The importance of experimentation with various types of ads
- Why you need a series to make ads profitable + how to decide if you’re ready to start experimenting with paid advertising in 2019
The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.
Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor
Thank you to our newest Patron: David Hesse
Let J. check the first chapter of your book and help make it stronger for your reader! Check out the details at https://theauthorlife.com/editing/
Want to have Zach analyze your book’s Amazon product page? Get the details at https://theauthorlife.com/zach
Links:
Mastering Amazon Ads by Brian Meeks – http://books2read.com/masterams
The Career Author – http://www.thecareerauthor.com
The Career Author YouTube Channel – https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg
Patreon – http://www.patreon.com/thecareerauthor
Molten Universe Media – http://www.moltenuniversemedia.com
Rock Apocalypse 2019 – http://www.rockapoc.com
Sell More Book Show Summit 2019 – http://www.sellmorebooksshow.com/summit