The Career Author Podcast: Episode 12 – Calls to Action

Calls to Action

What are Calls to Action (CTAs) and how should authors use them? On this episode, J. Thorn and Zach Bohannon discuss this question and more:

  • Zach says farewell to Toys R’ Us and the guys discuss the power of nostalgia
  • How Toys R’ Us closing might impact other businesses and the mass closing of malls
  • The Kindle iOS App launches new features, including infinite scrolling so you no longer have to swipe to get to the next page
  • Bookbub adds a Recommendations feature to improve author discoverability
  • Fun stuff in the news: 4,000 words and an oil change
  • J. shares his thoughts on writer’s block
  • The guys discuss how moving to a new location can boost your creativity
  • What calls to action are and what they might look like for authors
  • Decision fatigue and how you can overcome it with the “One link system”
  • Where you should put CTAs
  • Why shorter is often better for the back matter of your books

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.

Special thanks to our newest Patrons: James, Caimh McDonnell, Tom Fowler

Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor

News Links:

All Hail Discoverability: BookBub Recommendations, and Draft2Digital Author Pages and Book Tabs –https://draft2digital.com/blog/introducing-author-pages-and-book-tabs/

4,000 Words and an Oil Change – https://www.buzzfeed.com/farrahpenn/this-woman-kept-going-back-to-a-tire-store-to-writ?utm_term=.jlGJnPoOe#.aiOgmqDb9

Kindle iOS App Gets Update With Some Very Welcome Features – https://the-digital-reader.com/2018/03/19/kindle-app-for-ios-gains-support-for-infinite-scrolling-split-view-on-ipad-and-more/

Other Links:

The Paradox of Choice: Why More Is Less, Revised Edition – https://www.amazon.com/dp/B000TDGGVU/

Authors on a Train – http://www.authorsonatrain.com Sell More Books Show Summit – http://www.sellmorebooksshow.com/summit

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